CA 240 - Principles of Public Relations and Advertising

Credit Hours: 3

Principles of Public Relations and Advertising is an introduction to theories, history, practices and ethics of public relations and advertising. Public relations is a fast-paced and diverse field with dozens of specializations and career opportunities. The class will establish the differences and similarities between public relations and advertising as well as the advantages and disadvantages of each. Students will develop an understanding of publics, writing press releases, establishing and maintaining communication with the public and crisis management. At completion of the course, students will be fully prepared to enter advanced classes in public relations or apply the knowledge to their own lives and careers.

Course Outcomes
Upon completion of this course, the student will be able to:

explain the importance of open communication with the public;
demonstrate a knowledge of the development of public relations and advertising;
determine the different wants, interests and needs of various demographics;
demonstrate knowledge of ethics of communication with the public;
create effective promotion and public service copy; and
connect the skills learned in class with their professional lives and careers.