GA 135 - Digital and Variable Data Printing

Credit Hours: 1

An overview of digital and variable data printing as it relates to direct marketing and digital printing. This course will concentrate on basic relational database design, mailing list development and merging of static document elements with variable elements developed from database management software. The focus of this will give the student insight into the product mix and capabilities as they relate to transactional, promotional and transpromotional materials.
Prerequisites: GA 121
F (S)