BU 256 - International Marketing

(formerly BU 589)

Credit Hours: 3

A survey course of modern international marketing with emphasis on development of a total program involving product/ service decisions, pricing decisions, channel decisions and communications decisions within the international context. Actual case studies of international marketing operations and expert guest speakers will illustrate the applicability of the international marketing theory to real international marketing situations.
Prerequisites: BU 151 (Formerly BU 500) or permission of the instructor.