BU 244 - Introduction to Sports Management

Credit Hours: 3

An investigation of the scope of the sport industry. Functions of management, skills and attributes required of a sport manager and roles of a manager are discussed. Attention focused on how the managerial process relates to sport organizations and their products. Students will become acquainted with career opportunities in the sport management field.

Course Outcomes
Upon completion of this course, the student will be able to define sports management, understand the eight marketing functions, conceptualize the sports management process, identify selling strategies, and grasp the role of sports management in the global economy.

F/S (N)