Dec 11, 2023  
Fall 2014 Catalog 
Fall 2014 Catalog [ARCHIVED CATALOG]

GA 126 - Visual Design Basics

Credit Hours: 2.5

Introductory course to the principles of graphic design and its relationship to typography and layout for digital and print media. Basic concepts involved in developing packaging designs from concept to presentation, historical trends and effects on design, the role of the art director, customer and production team, paper requirements and the relationship the job must have to the production process. The course objective is to have students develop a variety of visual design projects using computer software, creativity and problem solving for inclusion in a portfolio.

Course Outcomes
Upon completion of this course, the student will be able to:

  • demonstrate the principles of layout and graphic design as applied to commercial printing;
  • explain the role of graphic designer, graphic technician and the relationship with the customer and other members of the print production team;
  • explain the history of graphic design of the 20th century to present day trends. Be conversant in several styles and recognize their effect on advertising and the print media today;
  • present ideas visually, demonstrating craftsmanship and confidence in a simulated commercial print job environment;
  • create object-oriented vector graphics as part of a dynamic and compelling layout;
  • create a basic 3-dimensional digital mechanical and mockup for a client presentation; and
  • demonstrate increased verbal and visual communication skills in presenting one’s own work through preparation and presentation of a portfolio.

Prerequisites: GA 125
S (S)