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Dec 05, 2024
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Fall 2016 Catalog [ARCHIVED CATALOG]
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BU 253 - Retailing Credit Hours: 3
This course will cover the principles and practices unique to retailing—a branch of business directly related to the public, trends and philosophy. The course will feature the steps in conceptualizing, preparing for and planning a small retail business.
Course Outcomes Upon completion of this course, the student will be able to define retailing, understand the eight marketing functions, conceptualize the retail management process, identify selling strategies, and grasp the role of retail management in the global economy.
Prerequisites: BU 151 or permission of the instructor. F/S (C, N, S)
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