BU 251 - Marketing II

Credit Hours: 3

This course builds upon the basic concepts and practices introduced in Principles of Marketing I - BU 151. It will provide a firm understanding of how to define and segment a market, how to develop product and services for chosen target markets, how to price offerings to make them attractive and affordable and how to develop a promotional mix in order that customers will be aware of and desire a firm’s products.

Course Outcomes
Upon completion of this course, the student will be able to define consumer behavior, understand the eight marketing functions, conceptualize the consumer buying process, identify selling strategies, and grasp the role of consumer behavior in the global economy.

Prerequisites: BU 151 or permission of the instructor.
F/S (C, N, S)