Feb 21, 2024  
Spring 2020 Catalog 
Spring 2020 Catalog [ARCHIVED CATALOG]

BU 253 - Retailing

Credit Hours: 3

This course will cover the principles and practices unique to retailing—a branch of business directly related to the public, trends and philosophy. The course will feature the steps in conceptualizing, preparing for and planning a small retail business.

Course Outcomes
Upon completion of this course, the student will be able to define retailing, understand the eight marketing functions, conceptualize the retail management process, identify selling strategies, and grasp the role of retail management in the global economy.

Prerequisites: BU 151 or permission of the instructor.
F/S (C, N, S)