BU 151 - Marketing I

Credit Hours: 3

A survey of the basic marketing structure in a private enterprise economy. A consideration of the economic, sociological, psychological and political factors that make up the environmental setting. The various means and methods of moving goods from producer to ultimate consumer will be studied.

Course Outcomes
Upon completion of this course, the student will be able to define marketing, understand target markets and marketing segmentation, conceptualize the marketing life cycle, identify pricing and promotion strategies, and grasp the role of marketing in the global economy.

F/S (C, N, S)