BU 243 - Entrepreneurship

Credit Hours: 3

An analysis of the various risks involved in starting and managing a small business concern, including planning, organizing, financing, budgeting, marketing and management control. The student will develop an understanding of the economic and social environment within which small concerns function by providing the practice needed for decision making under conditions of uncertainty. The applications of the above functions in retailing, franchising, service industries and manufacturing will also be explored.

Course Outcomes
Upon completion of this course, the student will be able to:

better understand the basic concepts of business;
better understand the many facets of operating a small business; and
develop marketing and vocabulary skills.

F/S (C, N, S)