BU 253 - Retailing

Credit Hours: 3

This course will cover the principles and practices unique to retailing-a branch of business directly related to the public, trends and philosophy. The course will feature the steps in conceptualizing, preparing for and planning a small retail business.

Course Outcomes
Upon completion of this course, the student will be able to:

define retailing;
understand the eight marketing functions;
conceptualize the retail management process;
identify selling strategies; and
grasp the role of retail management in the global economy.

Prerequisites: BU 151 or permission of the instructor.
F/S (C, N, S)