BU 254 - Advertising

Credit Hours: 3

A general study of the procedures and techniques, including determination of objectives, idea brainstorming, writing copy, planning layout, selecting media and utilizing research.

Course Outcomes
Upon completion of this course, the student will be able to:

define advertising;
understand target markets and marketing segmentation;
conceptualize the marketing life cycle;
identify pricing and promotion strategies;
learn the elements of developing successful advertising; and
grasp the role of advertising in the global economy.

Prerequisites: BU 151 or permission of the instructor.
F/S (C, N, S)