BU 255 - Salesmanship

Credit Hours: 3

A study of the fundamentals of successful selling, including prospective buyer motivation, the approach, varying techniques and the closing. Film, tapes and record demonstrations will be utilized with student presentations.

Course Outcomes
Upon completion of this course, the student will be able to:

define selling, understand the eight marketing functions;
conceptualize the sales management process;
identify selling strategies; and
grasp the role of sales management in the global economy.

Prerequisites: BU 151 or permission of the instructor.
F/S (C, N, S)