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May 12, 2024
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2011-2012 Catalog [ARCHIVED CATALOG]
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BU 251 - Principles of Marketing II
Credit Hours: 3
This course builds upon the basic concepts and practices introduced in Principles of Marketing I - BU 151. It will provide a firm understanding of how to define and segment a market, how to develop product and services for chosen target markets, how to price offerings to make them attractive and affordable and how to develop a promotional mix in order that customers will be aware of and desire a firm’s products.
Prerequisites: BU 151 or permission of the instructor.
F/S (C, N, S)
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