GA 135 - Digital and Variable Data Printing

Credit Hours: 1

An overview of digital and variable data printing as it relates to direct marketing and digital printing. This course will concentrate on basic relational database design, mailing list development and merging of static document elements with variable elements developed from database management software. The focus of this will give the student insight into the product mix and capabilities as they relate to transactional, promotional and transpromotional materials.

Course Outcomes
Upon completion of this course, the student will be able to:

identify basic advertising and marketing concepts;
interpret database development, manipulation and preparation for VDP;
define the production stages in variable data publishing;
define the system components in a variable data print and publish workflow;
define the levels of VDP; and
develop, digitally create and print personalized products by merging static document elements from a page layout template and variable document elements imported from a database.

Prerequisites: GA 121
F (S)