GA 140 - Publishing IV Web Basics

• identify the basics and background of the www; identify the basics of HTML as a coding technique for construction of web pages and the basic do’s and don’ts of good web design;
• identify basic codes, software and equipment necessary to construct a document in HTML format on the internet;
• construct a basic home page using a range of HTML codes from formatting, to color, to links, etc. for the web and a personal home page that includes advanced coding techniques that tie in with an identity package;
• understand basics of good logo design and the application to varied sizes within identity package components;
• identify “forms design” as the umbrella concept for creating a range of industry identity products including: the five basic functions of forms a planning check list for constructing effective and clear forms;
• identify and provide background for various components that make up an identity package for an individual or corporation: letterheads, business cards, envelopes, memo forms, purchase orders, shipping labels, invoices, compliment and packing slips, inventory sheets, employee record forms, cost/sales reports, expense vouchers, policy statements, news releases, personal portfolio, resume, etc.;
• construct specific components for an identity package in linear format using either QuarkXPress, InDesign or another suitable page assembly program;
• identify and use proper paper stock for specific id package components: writing/text, cover, NCR papers, etc.;
• calculate the most efficient multiple imposition for producing smaller items on a larger sheet size;
• select and correctly input data for using the step and repeat function for multiple imposition; and
• identify the basic components of book construction and construct several book page components for inclusion in a personal portfolio in binder format that is part of the identity package.