EN 201 - Writing for Graphic Publications

Credit Hours: 3

This course is designed to enable students to write accurately as well as design advertising campaigns, create brochures, write newsletter copy, develop magazine covers, and research data. Analysis of publications, proofreading for errors, application of copy editing techniques, and evaluation of print media are also included. MAC and some PC platforms are utilized.

Fulfills the following SUNY General Education categories: Basic Communication and Humanities

Course Outcomes
Upon completion of this course, the student will be able to:

apply accurate punctuation and utilize specific grammar rules on copy for a variety of publications including brochures, newsletters, advertisements, posters, forms, packaging, and magazines;
create communication strategies for each of the publication types: brochures, newsletters, advertisements, posters, forms, packaging, and magazines;
read and assess publication copy for accurate grammar and punctuation usage;
apply both MAC for graphic programs and PCs for proofreading, copywriting, and grammar applications;
research topic in LRC for individual tasks and team ad campaigns;
differentiate between and select the appropriate language for compression techniques, figurative expressions, accurate syntax, and accurate diction;
create an ad campaign as part of a peer team, including paper mechanics, aesthetics, design; and
analyze and create a market evaluation of similar products to relate to the efficacy of the “created product.”

Prerequisites: EN 100 or permission of the instructor.
F/S (C, N, S)