Communication and Media Arts-Communication Arts, A.S.

Degree: Associate in Science
HEGIS Code: 5008
Curriculum Code: 501.CMA
Campus Location: South
Liberal Arts Division

Pre-Admission Recommendations: HS or HSE (High School Equivalency) Diploma
Career Opportunities/Further Education: Transfer to Bachelor’s Degree Program

Program Description
Program Competencies
SUNY Transfer Path Requirement
Curriculum

Program Description

The Communication and Media Arts curriculum is designed to prepare students for employment and/or transfer opportunities in the fields of broadcasting, business, education, the arts, and other mass media related activities such as journalism, advertising, public relations, and film/video production.

The program consists of a selection of core communication and media courses that introduce students to the expansive range of disciplines within the communication field. Advance media courses allow for a more professional focus. The core communication courses are complimented by a wide array of electives that allow students to emphasize a particular area of their academic pursuits. The curriculum sequence is intended to educate students in the fundamentals of communication while remaining flexible enough for students to personalize their studies.

Communication and Media Arts consists of at least 60 credit hours distributed over a four-semester sequence, beginning with introductory courses followed by professional courses and advanced electives. Subsequent studies would follow at either public or private four-year institutions and, in particular, those with whom SUNY Erie has initiated articulation agreements.

Program Competencies

Upon graduation with an Associate in Science degree in Communication and Media Arts, the graduate will be able to:

Understand the nature of communication;
Speak with superior vocal qualities;
Understand the structure of media related industry;
Operate audio and video equipment;
Demonstrate skills needed for entry level employment in the field of broadcasting;
Write for electronic media;
Create images effectively;
Analyze motion picture film;
Produce creative audio and video projects; and
Explain and apply the theories and practices of communication interpersonally, organizationally and culturally.

Curriculum

Total Degree Credits: 60 - 61

First Year, Fall Semester

CA 120 - Introduction to Rhetoric Credit Hours: 3
CA 140 - Introduction to Mass Media Credit Hours: 3
EN 100 - Composition I: Rhetorical Strategies Credit Hours: 3 Note 1
MT __ - Mathematics Credit Hours: 3 Note 2
SUNY General Education Requirement - Social Science Credit Hours: 3 Note 3

First Year, Spring Semester

CA 121 - Principles of Communication Credit Hours: 3
CA 210 - The Language of Vision and Sound Credit Hours: 3
CA 220 - Introduction to Broadcasting Credit Hours: 3
EN 101 - Composition for the Humanities Credit Hours: 3 or
EN 102 - Composition for the STEM Disciplines Credit Hours: 3
SUNY General Education Requirement - Natural Science Credit Hours: 3 Note 3

Second Year, Fall Semester

CA 205 - Interpersonal Communication Credit Hours: 3
CA 214 - Speech Communication Credit Hours: 3 or
EN 114 - Public Speaking Credit Hours: 3
CA 222 - Video Production Credit Hours: 4 or
CA 250 - Video Field Production Credit Hours: 3
Film Analysis Elective Credit Hours: 3 *
SUNY General Education Requirement - History or Foreign Language Credit Hours: 3-4 Note 3

Second Year, Spring Semester

CA 221 - Writing for Media Credit Hours: 3
CA 240 - Principles of Public Relations and Advertising Credit Hours: 3
Image Making Elective Credit Hours: 3 **
Open Elective Credit Hours: 3
Open Elective Credit Hours: 3

*Students must select at least one of the following courses to fulfill the Film Analysis Elective:

EN 280 - Literature and Film Credit Hours: 3
CA 285 - Introduction to Film Credit Hours: 3
CA 286 - Contemporary Cinema Credit Hours: 3

**Students must select at least one of the following courses to fulfill the Image Making Elective:

CA 295 - Video Postproduction Credit Hours: 3
CA 299 - Communication Arts Internship Credit Hours: 3 (permission of Department Chairperson required)
Credit Hours:
Credit Hours:
Credit Hours:
Credit Hours:
Credit Hours:

Note:

Students completing the program can fulfill the SUNY Transfer Path Requirement for Communication: Media and/or Communication: Non-Media. See your advisor for details.

Student placement in an appropriate English course depends upon academic advisement and the results of a placement test. Completion of EN 100 and EN 101 or EN 102 or their equivalents are required.
A Math elective from the current list of approved General Education mathematics courses is required. Student placement in an appropriate mathematics course depends upon academic advisement and the results of a mathematics pretest.
SUNY General Education Electives must be taken from the current list of approved courses in the categories of Social Science, Natural Science, and either American History, Western Civilization, Other World Civilizations, or Foreign Language.